11 Mar 2016
RUBY ROSE. URBAN DECAY.
Obviously.
We're all about beauty with an edge™—boundary-breaking cosmetics created by makeup junkies, for makeup junkies. We like to think everything we do is feminine, dangerous and fun.
As our founding partner Wende Zomnir says, the Urban Decay girl is not only the coolest in the room, but also the nicest. So when Ruby Rose hit the scene, we were immediately hooked: with her badass look, f***-it attitude and playful spirit, she nails what it means to be feminine, dangerous and fun. She rocks haute couture with sleeve tattoos and a bold lip with an edgy haircut. And now, she's officially joined the brand as our Most Addictive New Vice.
The job description for the Most Addictive New Vice? Just to keep on rocking our world and spreading the gospel of our self-expression, addiction to color, and "beauty with an edge".
22 Sep 2017
Behind-The-Scenes from the Troublemaker Mascara Launch Party with...
Here's your inside look at the Troublemaker Mascara launch event.
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30 Aug 2017
Happy National Dog Day
In honor of National Dog Day, we threw a party. Thanks to all of our furry friends who joined us last week in L.A.
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24 Aug 2017
Wende Reveals Troublemaker Mascara
Ready to stir-up trouble? Troublemaker Mascara is so good it should be illegal.
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5 Aug 2017
5 Ways to Speed Up Your Morning Routine
Throw your hair into a messy (but stylish) bun and follow these steps.
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3 Aug 2017
We Love Animals As Much As We Love Makeup
To share our cruelty-free stance, we partnered with some of the most well-known animal Insta-celebs out there.
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