Eyeshadow Primer Potion

£19.50

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Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.


Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pink-champagne shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*The NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.



Shades:
- Original: nude (dries down invisibly)
- Anti-aging: nude (color-correcting + optical blurring)
- Freebase: opaque white matte
- Eden: nude matte (full coverage, hides ALL redness)
- Fix: beige matte 
- Minor Sin: champagne shimmer 
- Sin: pink-champagne shimmer
- Caffeine: rich warm brown matte


10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Check out our festival makeup looks here

Ingredients

Ingredients (Ingrédients): Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

Reviews

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Urban Decay Eyeshadow Primer Potion is rated 4.7 out of 5 by 3206.
Rated 5 out of 5 by from I have never used an eyeshadow primer before, and was very pleased with the results. I have heavy eyelids so my eyeshadow always gets creased after a few hours. That still happened while using this primer but it took longer for it do to so, so I got twice as many hours out of my intended eyeshadow look! I will definitely recommend this product to friends! [This review was collected as part of a promotion.]
Date published: 2020-03-18
Rated 5 out of 5 by from I was surprised at how well this product worked for me. It helped my eyeshadow stay on amazingly. My eyeshadow stayed on all day thanks to this urban decay eyeshadow primer potion. [This review was collected as part of a promotion.]
Date published: 2020-03-18
Rated 5 out of 5 by from I was surprised by how much this helped my eyeshadow stay in place all day!! The packaging is so cute and has a functional wand applicator. The formula is non greasy and doesnt cause your eyeshadow to crease or cake!! It doesnt get much better than this. [This review was collected as part of a promotion.]
Date published: 2020-03-18
Rated 4 out of 5 by from I do think this eyeshadow primer does help with the longevity of wear time. I have little to no creasing while using this primer. I like do like that the applicator is a doe foot but you have the option to squeeze out or the tube if desired. I did knock one star as the primer has noooooo coverage, so if youre looking to cut the crease or cancel out lid discoloration, youll need to use a concealer as well. [This review was collected as part of a promotion.]
Date published: 2020-03-18
Rated 5 out of 5 by from I love urban decay eyeshadow it lets the makeup rest just right and it keeps it on and helps w pigment pay off
Date published: 2020-03-18
Rated 5 out of 5 by from Great eyeshadow primer for keeping on your eyeshadow all day. It never creases throughout the day when using this primer. It makes everyshadow look so bright and pigmented as well.
Date published: 2020-03-18
Rated 5 out of 5 by from What did you think about the results? AAAmazing!!! I am not a big makeup wearer but I love doing my Eyes since I wear glasses. The way it allowed for me to stack the color was amazing so easy and beautiful. How did it feel on your lids? At the beginning it was kind of sticky. But as it dried it was smooth. How did your makeup look when you used the primer? Wow! I loved the way it made my eyes look. I applied it to my entire due area. I fill in my brows so I wanted to see if it helped with priming that.. it did! My lower lid would bleed before I tried this primer from normal daily sweating etc. But this kept it from doing that. Would you recommend it to a friend? Absolutely!! This product is amazing. [This review was collected as part of a promotion.]
Date published: 2020-03-18
Rated 4 out of 5 by from have to start off by saying I don't use eyeshadow primers in my daily makeup routine. I have used other brands before and did not like them which is why I probably don't use them. I will though right off the bat say I would reccomend the eyeshadow primer potion. I love the creaminess of it. It is not so sticky that it grabs eyeshadow and then you can't blend. The wand is a great size and the tube is perfect for easily getting the amount you want. I've used this over liquid foundation, powder, bb cream, and on my bare lids and each time it has performed great. No weird creasing and evens out skin tone on the eyelid. I never saw a difference in how long my shadow stayed though, but it does help with brightness a little. Best used if you do your eyes first, use powder foundations, or using loose pigment eyeshadows. [This review was collected as part of a promotion.]
Date published: 2020-03-18
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