Eyeshadow Primer Potion

£19.50

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In Stock

Love it or leave it guarantee

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Product description

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application.




Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

Now we’ve got more finishes than ever before! Caffeine (rich warm brown matte) works great for deeper skin tones and can also be used to intensify brown shadows. Use Freebase (opaque white matte) to brighten and intensify any shadow. Due to huge demand, we’re also bringing back Sin (pink-champagne shimmer).

Our gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use our flocked wand applicator. Either way, you get precise, controlled application every time.

*The NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.



Shades:
- Original: nude (dries down invisibly)
- Anti-aging: nude (color-correcting + optical blurring)
- Freebase: opaque white matte
- Eden: nude matte (full coverage, hides ALL redness)
- Fix: beige matte 
- Minor Sin: champagne shimmer 
- Sin: pink-champagne shimmer
- Caffeine: rich warm brown matte


10 ml / 0.33 fl oz

Pro Tips

Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.

Check out our festival makeup looks here

Ingredients

Ingredients (Ingrédients): Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].

Reviews

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Urban Decay Eyeshadow Primer Potion is rated 4.6 out of 5 by 3974.
Rated 5 out of 5 by from An old stand by, go to primer. A makeup bag staple An old standard, always good, and gives staying power. The new packaging is good too
Date published: 2020-09-12
Rated 2 out of 5 by from Expired product or just not for me i thought i would like this more, maybe Im doing something wrong, but it leaves my eyelid way too dry. I am turning 39 this month, and this made me feel like it. The product came i it of the tube seperated, like oily first then i squeezed more out and a gritty, tan paste came out. Im guessing i got an expired tube, but i used once and tried to mix it together and put a thin coat on. After a few hours it looked like i had dry patches by my browbone. Wont use again.
Date published: 2020-09-10
Rated 5 out of 5 by from It won't let you down This stuff really works! It keeps my eye shadow from creasing and helps the color stay true until I take it off. [This review was collected as part of a promotion.]
Date published: 2020-09-10
Rated 5 out of 5 by from Amazing! perfect hue and made eyeshadow stay on all day. Love this product.
Date published: 2020-09-05
Rated 5 out of 5 by from Love it! Lightweight and my eyeshadow doesn’t fade or smudge.
Date published: 2020-09-03
Rated 5 out of 5 by from This Primer is magic! Goes on so smoothly and evens my skin tone to help the shadow pop. Even after 8 hours at work, it still looks fresh!
Date published: 2020-09-03
Rated 5 out of 5 by from love it - caffeine color Please never discontinue the shade caffeine - it's so amazing and unique to the market!
Date published: 2020-09-03
Rated 5 out of 5 by from Awesome The difference between applying eyeshadow with or without this primer is like day and night. Not only does it apply with ease, the staying power is amazing!
Date published: 2020-09-03
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