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Want to achieve a makeup look you’ll love, guilt-free? Introducing the Urban Decay vegan makeup collection: cruelty-free makeup that hasn’t been tested on animals and contains no animal by-products. Lust after our ultra-nourishing lip colours, must-have Moondust eyeshadows and magnifying mascaras. And don’t stop at cruelty free makeup; contour queens will love our soft vegan makeup brushes – there’s one for every technique. Satisfy all your makeup needs with the vegan collection by Urban Decay.
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Our story opens nearly 20 years ago, when pink, red and beige enslaved the prestige beauty market. Heaven forbid you wanted purple or green nails, because you'd either have to whip out a marker, or risk life and limb with that back alley drugstore junk. Flying in the face of this monopoly, Sandy Lerner (cofounder of Cisco Systems) made a bold decision: if the cosmetic industry’s “big boys” couldn't satisfy her alternative makeup tastes, she'd satisfy them herself.